Are you sick of trying to run your business and market like a man? Do you refuse to just “grow a pair” and get with the program? If so, this book is for you!
Written for women by two of the top female marketing minds in the industry today, this book will help you to understand why there is such FEAR in promoting yourself, your company and your products. We walk you through what FEARless Marketing is, how it can help your business succeed and how you can use marketing with integrity instead of feeling slimy and gross every time you have to write a sales page or make a promotional video.
Chock full of real world examples, bold challenges, and specific tasks, you will be blown away by how much easier it is sell when you are not bogged down by FEAR and insecurity.
Please don’t worry that this is some kind of “dumbed down for women” book. Instead it is truly book that celebrates the special ways that women think and makes the changeover to FEARless Marketing a forgone conclusion instead of a terrible trial.
Who is this book for?
- Bold Businesswomen
- Entrepreneurs & Small Business Owners
- Franchise Owners
- Realtors and Real Estate Professionals
- MLM-ers and Direct Saleswomen
What It Is
Half self help and half amazing marketing insights, this book is brilliant for women who want to stop being so safe and start giving the “big boys” a run for their money! No more Ms. Nice Guy, we will help you take the gloves off and start making a real impact with your business using sound marketing strategies that work in any industry.
Top Topics
- Why FEARless Marketing
- FEAR Is Insidious
- What Is Your Thing
- This Didn’t Work Before
- A BHAG
- Why Is It So Hard For Women
- FEAR of Failure
- FEAR of Success
- Failing Is A Good Thing
Key Quotes
…you will be able to look those monsters in the face, put on some lipstick, and just get going doing something fabulous and blazing new marketing trails!
Once you have overcome the hurdle of getting started it does get better. You will have learned the basic skills of what you are doing, gotten some tools and processes in place, and all the people around you will have settled down once they see that you are dedicated to seeing this through.
There are very few women on the planet that can look at themselves and be totally happy with what they see. Mostly all we can see is our flaws. Unfortunately marketing is heading in a direction where we have to show ourselves.
The more they hear your voice, see your face, and understand your message, the more they can commit to buying whatever you sell!
One of the most puzzling things about being any kind of entrepreneur is FEAR of success. Succeeding is kind of the whole point, so why should it scare the panties off of us?
Successful people will always be successful so they have to be more careful than “regular” folks. They have to make sure they know what their “thing” is and be willing to turn down any opportunity that doesn’t match.
Smart, savvy business women fail all the time. They are trying a million different things, implementing like crazy, and are not afraid of trying anything one time.
There are not enough women in the world doing amazing things. We are not making as big a difference as we could because we are worried about our hair or our dress or our figures.