Small business owners are encountering a very fractured marketing landscape these days. Having to contend with social, email, websites, video and the like are all problems that you face and having great “stuff” to share continually can be a real challenge.
One thing that we have found to be a great all around marketing tool is to write one or several non fiction business books in your genre.
We are in the process of writing a book a week for a year and have had GREAT results so far. Not only have we sold some books but we have also gotten ancillary benefits like:
- Invitations to be on industry related webinars
- Being asked to speak on a national marketing panel
- A traditional publishing deal with a non fiction publisher (we turned it down)
- Coaching clients who responded to the calls to action in the back of our books
- Increased traffic to our websites
- Expanded social media presence
Having one (or several books) can really help give you a springboard to your marketing efforts.
check out our currently published non fiction marketing books
Sharing Your Knowledge and Becoming An Authority
There is really nothing more powerful than having a book about your chosen topic to share. Once you have written and published a book, other opportunities open up and you become more of a hot property.
To give you an idea of what is possible, there is an AMAZING story from one of the top authorities in real estate. Gary Keller, founder of Keller Williams Realty is a big dog now, but in 2001 he was just a run of the mill real estate company owner trying to figure out how to grow his business. He brainstormed with his management team and came up with One Thing that they thought would make the most difference in growing his company, writing a book about how top real estate agents become successful.
His book, The Millionaire Real Estate Agent, is a national bestseller and is still No. 1 on the Top 10 Most Popular Real Estate Books. Gary has gone on to write a number of other real estate related books and his company was named the largest real estate franchise company in the US in 2013 with 80,000 agents. (press release)
So why did writing a book work so well for him? It allowed him to:
- give copies of the book to anyone who considered joining Keller Williams
- become a resource for all agents regardless of their brokerage
- interview hundreds of top agents (many of whom later joined to Keller Williams)
- establish himself as a thought leader in the real estate space
We are sure there are hundreds of other great outcomes that resulted from that first book, but you get the gist!
read about Gary Keller’s book, The One Thing
Marketing Bits You Can Generate From Your Book
As we said, we are early in the process, but we have amassed a wide variety of marketing bits that we can use to help market our book (and our consulting and speaking business). In no particular order:
Quotes From The Book
Our recent book, Advanced Sales Strategy, How To Craft Your Unique Selling Proposition has some great quotes we pulled from it.
We can use them just as tweets on Twitter:
Make your message unique, convey it to your target customer, & avoid feeling like a schmoe during the process! #quote http://t.co/5Jlz3jLCXF
— Tara Jacobsen (@TARAdactyl) April 11, 2014
That is exactly 140 characters, has the #quote hashtag which should move it beyond just the followers of our Twitter account, and includes a link to purchase the book. There is a lot of power in that one little message!
Or make them graphics quotes:
Testimonials From The Book
A book trailer can be a really fun way to show how people have responded favorably to a title. We made this trailer for our title, Sales and Marketing Success: Targeting Your Perfect Customer Who Will Buy & Buy.
The other thing that you can to broaden your reach is to set up specific accounts or pages that target only people who would be interested in the exact topic of your non fiction book.
For us, we are targeting non-fiction writers and self publishers as our target “likers”. With that in mind we:
- made this Non Fiction Marketing Blog
- set up a dedicated youtube channel that we will be populating
- made an ebook nerds twitter account
- started a Facebook page on non fiction marketing (this is our least favorite idea, but it had to be done)
- made some Pinterest boards where we could share our books: Marketing Books and Book Covers
We have a bunch of other irons in the fire right now marketing-wise, but we haven’t figured out yet if they are going to be valid ideas (make sure to sign up for our non fiction marketing newsletter to find out what works and what doesn’t!)
Get Some Help
Say we have convinced you that writing a book is your best bet! YAY! Now what are you going to do to make that dream a reality? You have a couple of different options…
Check out our breakaway title, Writing A Non Fiction Business Book: The Ultimate Authority Marketing Piece on Amazon.
Or better yet, sign up for a Authority Marketing Strategy Session where we can help you find your best book TODAY!
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